With 25 years of experience, BBB has been part of countless rides along the way. Whilst remaining humble, BBB take great pride in who they are and what they’ve accomplished.

BBB Cycling was founded in 1998 by two passionate cyclists, Chris Koppert and Frank Moons, right after their retirement from professional cycling in the ’90s. As former cyclists themselves, they had a deep understanding of what fellow riders truly needed.

This insight drove them to create high-quality cycling products. With many memorable moments and significant milestones behind us, we now distribute nearly 1,500 unique products to over 40 countries.

They’re incredibly proud of this achievement. Despite the tremendous growth, they still design all products in-house at their headquarters in the Netherlands.