SRAM was founded with the goal of creating the world’s best shifting system, forever changing cycling with the introduction of Grip Shift. Over the years, strategic acquisitions have transformed SRAM into an industry leader across multiple categories. Today, the company owns RockShox, widely regarded as the best suspension brand, along with Avid and Truvativ for brakes, bottom brackets, and cranksets, and more recently Zipp and Quarq, leaders in road wheels and power meter technology.

Through continuous refinement and bold innovation, SRAM advances every component to deliver unmatched performance. For cyclists who crave the ultimate ride, SRAM keeps pushing the limits, again and again.

Every SRAM AXS component is engineered to deliver an effortless ride. A redesigned front derailleur provides fast, precise shifting across X-Range chainrings, eliminating rub and noise while offering the easiest setup to date. With RED, Force, and Rival AXS, quick and reliable front shifting comes naturally.

Three trusted brands. Three gravel-specific product lines. The XPLR collection is built to give road, mountain, and gravel riders more ways to push further and explore more.