I recently visited London for Rouleur Live 2025, held at the Truman Brewery. As someone who’s new to the social media and content creation role at Bikeparts.co.uk, this event couldn’t have come at a better time for me!
Rouleur Live isn’t just any bike show, It’s a celebration of cycling culture, the bikes, the brands, the personalities, the stories… all under one roof. With our push to grow our recently launched TikTok and boost engagement across our other social media channels, I saw this as the perfect opportunity to capture real, authentic cycling content straight from the heart of the industry.
I want our customers to feel like they were right there with me - seeing the same bikes, hearing the same talks and soaking up the same atmosphere. I will be posting on our socials some of the highlights!
The whole event was packed with beautiful bikes, cutting-edge tech and boutique brands. From modern aero machines to retro-inspired builds, every stand had something worth filming.
Gear from huge names and niche innovators filled the halls - frames, finishing kits, eye-catching paint jobs and accessories designed with both performance and style in mind. Perfect inspiration for future content and for understanding what our customers get excited about.
📸 OUR SOCIALS 📸
Don’t miss out, follow our socials for first access to new arrivals, limited-time deals and other cycling content straight from the Bikeparts team.

